Harald
TRANNINGER
"Delivering digital special projects with passion"
Connecting
The Dots.
Mastering Digital
Complexity.
"I’ve spent most of my career closing the gap between what marketing wants and engineering can actually build. With a Master's degree in Software and Mobile Computing, I am proud to have worked with Red Bull for more than a decade leading some of their most ambitious global digital endeavors. My main expertise has always been acting as the bridge between C-level executives, marketing, and engineering to deliver digital products that users genuinely love. I have a proven track record of mastering complex digital initiatives, especially those with multi-layered team and stakeholder environment as well as successfully shipping them end-to-end. At the foundation of all this is empathetic leadership - because I firmly believe that great products only come from empowered teams made up of great people"
Services
Bridging the gap between the world of technology, marketing and consumers
Digital
Strategy
Turning big-picture business goals into grounded, actionable strategies across digital products, projects, and processes
Project & Program
Management
Orchestrating cross-functional teams to lead complex digital endeavours into successful launches within time, budget and expected quality
Product
Management
Shaping digital product visions and requirements into reality alongside empowered teams. Helping to deliver experiences users love and the business needs
Project
Development
Connecting ideas, people, and execution. From early-stage ideation and strategic networking to building the foundation of future adventures. Transforming blank slates into structured realities
The word
on the street
Straight from some of the great individuals I’ve had the pleasure of working with.
Overseeing holistic technical concept of Red Bull Mobile loyality
We worked on one of the most difficult tech innovation projects, with a predefined budget, strict timeline, and limited resources. He took ownership of delivering the technical ecosystem to enable a 360° customer journey across real-life and digital touch-points. His solution orientation and dedication to making the impossible possible are extraordinary. Working with Harald is easy and fun, and overcoming difficult challenges feels effortless. I would always be happy to work with him again.
Jerolim Filipi
Leading global digital affairs of Wings for Life World Run
Managing the digital delivery of the Wings for Life World Run required a unique blend of technical expertise, product, and project management skills, all of which Harald brought to the table. His empathy and way of working empowered the cross-functional team to ultimately deliver a digital product that scaled flawlessly worldwide.
Alexander Höller
Digital Strategy consulting at KISKA.
Harald has those rare "connect-the-dots" skills that are so hard to find. He possesses a unique vision for technological innovation, seeing exactly where a solution is headed long before it gets there. He has a brilliant mind for translating those complex opportunities into a winning narrative that truly resonates with strategic intent.
What makes him special, though, is how he grounds that high-level thinking in total pragmatism. He operates with a level of excellence in managing execution that is incredibly rare; he doesn’t just envision the future, he builds the roadmap and helps the project team deliver on it with uncompromising standards. Above all that, Harald is simply a great human being—a rare combination of intellect, discipline, and personality that makes him a true asset to any endeavor.
Sebastien Stassin